Because the truth is, you can't have one without the other. High quality sales are THE KEY to closing a high quantity of sales.
High quality sales create more confidence and passion in your reps which translates powerfully into their sales calls.
High quality sales are the key to generating massive amounts of high quality referrals. Your team's little secret is they want to know how to positively change the lives of everyone they talk to too! They just don't know how to yet.
High quality sales are the key to maximizing the lifetime value of your customers which is critical to profitability and scale.
You should no longer hide your desire to generate high quality sales. Because that is the very thing keeping your sales team from hitting the sales targets they already have.